<aside> ℹ️ An affiliate is someone who partners with other businesses to promote their products in exchange for a set commission. Affiliates typically own specific media channels or have a significant amount of traffic, which gives them an advantage and the ability to drive sales to other products.

To promote the company's products or services, affiliates are provided with a unique tracking link. When people click on this link and make a purchase, affiliates receive a percentage of the sale or a flat rate as a commission, depending on the specific affiliate agreement with the advertiser.

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Affiliates, also known as publishers, are often referred to as partners in the shift from affiliate marketing to partner marketing. Partnership marketing is a broader field with multiple branches, and affiliate marketing is one of them.