<aside> ℹ️ An affiliate network is an online platform that connects merchants (advertisers) who want to sell their products or services with affiliates (publishers) who want to monetize their websites or mobile apps. In other words, affiliate networks act as matchmakers, helping both parties find the right match.

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An affiliate network helps both vendors and affiliate marketers find partners easily by providing a directory of partners. It also filters the affiliate applications based on the requirements set by the vendor. An affiliate network helps advertisers manage their affiliates more efficiently and makes it easier for affiliates to track the performance of their campaigns and measure ROI.

What is the role of an affiliate network?

The affiliate network helps advertisers and publishers get onboarded and provides various tools to build trust among parties. For publishers, the affiliate network provides APIs and tools to integrate their existing ad server and track the performance of their campaigns. For advertisers, the affiliate network provides tools to manage their network, track their earnings, contact affiliated publishers when needed, and provide other advanced tools to help advertisers manage their affiliate programs more efficiently.