<aside> ℹ️ Affiliate tracking is the automated process of monitoring clicks or other events coming from a website or blog and ensuring those clicks result in a sale. It’s also called click-through tracking, referral tracking, affiliate link tracking, or e-commerce tracking. Whatever it’s called, affiliate tracking is a way to measure how effective your affiliate programs are at driving sales and how much value they provide to you as an advertiser.

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How Does Affiliate Tracking Software Work?

When tracking an affiliate program on an affiliate network or a dedicated software, it logs the information associated with sales, leads, etc. For example, if an affiliate generates a $100 sale, the tracking software will log the sale, the affiliate’s name, the date and time of the sale, the payment method and payment amount, and so on. Affiliate tracking software can also log other types of lead capture, such as form submissions, webinar sign-ups, and so on. Generally, tracking software can log any data and information from your affiliate networks.