<aside> ℹ️ BD-metrics (database-type metrics) are values obtained directly from a database (DB). They are used as basic data points, which are often used to calculate higher-level values such as the number of conversions, leads, or visits. These metrics provide a raw and unfiltered view of the data, ensuring that any derived results or analyses are based on accurate primary information. In analytics and reporting, BD metrics serve as a foundation for other performance indicators, providing a consistent and reliable source of data.

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