<aside> ➡️ In media buying, a buyer (also known as traffic manager) is a professional specializing in buying advertising space and time across platforms. They determine the best placements and times for advertising to maximize reach to a target audience. In addition to buying spots, media buyers develop advertising strategies, define target audiences, select appropriate platforms and ad formats, and participate in the creation of ad content. Their primary goal is to achieve the highest return on investment from an advertising campaign.

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