Examples of these actions include subscribing to a newsletter, purchasing a product, or engaging with a particular link. Such actions, when aligned with the objectives of the website or campaign, are termed conversion events. Regularly assessing the conversion rate is crucial as it provides insights into the efficacy of your website or campaign, allowing for optimizations that can enhance user interactions and potentially elevate sales.

CR is determined by taking the number of successful conversions, be it purchases, downloads, sign-ups, etc., and dividing it by the total opportunities for conversions. For instance, if an ad gets clicked on 2000 times but only 10 users end up purchasing a product, then the conversion rate is 0.5%.

<aside> 📏 CR Formula Example: {ftd_count} / ({ftd_count} + {lead-pushed_count})

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