<aside> ℹ️ Click-through rate is an indicator of how attractive your offer is to your audience. It measures exactly how many users have clicked through your link and landed on the offer after viewing it on a landing page.

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Click-through rate (%) = Number of clicks / Number of visits * 100%, meaning that click-through rate (%) is calculated by dividing the number of clicks to number of visits and then multiplying the result with 100 percent.