<aside> ℹ️ There are different cost models (or commission models) used to define online earnings and costs. They guide accurate financial decisions and ensure fair partner compensation. They can vary according to the marketing objective of the company or advertiser. For example, there are Cost-per-mille (CPM), Cost-per-action (CPA), Cost-per-click (CPC), Cost-per-lead (CPL) and Revshare models.

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