<aside> ℹ️ Formula-based metrics are user-defined metrics that are computed from existing metrics based on the use of mathematical formulas or functions.

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For instance, a metric could be created by dividing the number of conversions by the number of visits (Conversion Rate). Or the number of leads divided by the number of visits (Click-to-lead).

A metric can be anything that is

Examples of formula-based metrics: • ROI (Return on Investment) • EPC (Earnings Per Click) • CR (Conversion Rate)