<aside> ℹ️ Impressions show how many times specific content has been displayed to the target audience. This metric helps understand the reach and visibility of a company, brand, product, or service, allowing marketers to measure the level of exposure their content gets.

Impressions are also known as frequency measures because they indicate how often users view something. Impressions allow marketers to understand if their content is being seen and how often it is seen by different audiences.

Higher impressions for a brand, website, or blog post increase its chances of recurring visibility in search results and on social platforms.

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