<aside> ℹ️ Integration in terms of media buying usually refers to the process of connecting various platforms, tools, and data sources to streamline and automate the media buying process.

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Here are some examples of integration in media buying:

1. Ad Server Integration: This involves connecting your ad server to your media buying platform to automate the process of ad serving and tracking. This allows for real-time data sharing and can help optimize campaign performance.
2. Data Integration: This involves integrating different data sources (like CRM data, website analytics, third-party audience data, etc.) to inform media buying decisions. This allows advertisers to have a comprehensive understanding of their audience and performance across different channels.
3. Platform Integration: This refers to integrating different media buying platforms (like DSPs, ad exchanges, social media platforms, etc.) This helps in managing media buys across different channels from a single interface, saving time and effort.
4. Measurement and Analytics Integration: This involves integrating measurement and analytics tools with your media buying platform. This enables real-time campaign measurement and provides insights to optimize campaigns.

Overall, integration in media buying helps in centralizing data, streamlining processes, and improving the efficiency and effectiveness of advertising campaigns.