<aside> ℹ️ Metrics are a general term denoting any indicator used in web analytics to evaluate the effectiveness of any activity. They can include average values, sums, and other calculations across various data columns over a specified period.
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<aside> ℹ️ Metrics are used to evaluate the effectiveness of an activity. Metrics make it possible to calculate and obtain in one form or another the result of the effectiveness of these activities in order to make further decisions on them. For example, metrics can include indicators such as conversion rate, average check, customer acquisition cost (CAC), customer lifetime value (LTV), abandonment, and other metrics that help analyze the effectiveness of various aspects of campaigns.
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There are two main types of metrics: