<aside> ℹ️ Traffic refers to the number of people who visit your site or see your ad. The goal of any digital marketing campaign is to generate targeted and relevant traffic toward your website or product.
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Traffic is the fuel that runs your digital marketing campaigns. Without traffic, you can’t generate leads, increase sales, or boost your reputation as a brand. You may have the best product on the market, but if no one knows about it, then it’s as good as being non-existent. However, if you have a large amount of quality traffic, you’ll have the chance to engage with those potential customers and lead them toward a sale.