<aside> ℹ️ We use the term "Visit" differently, who incorporate it into the click/impression/lead/conversion cycle. Instead, we use it to refer to a more general occurrence.

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<aside> 🔂 Visits - simply refer to a user accessing the site. In other words, it's a browser window that's active, navigating, and so on. It's retained and is unique for every user. It preserves your state. This means if you refresh the page, you'd find yourself in the same place in your Flow.

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