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<aside> 🛗 AIO's "Deals Updater" is a necessary tool for media buyers. It allows for quick updates of conversions, making adjustments for previous periods, and maintaining data integrity in the ever-changing digital landscape ensuring financial accuracy.

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Table of Contents:

🛣️Introduction

Within the landscape of AIO's media buying platform lies a quintessential tool named "Deals Updater." This component stands as a cornerstone for media buyers, ensuring consistency and flexibility in the dynamic world of digital deals and conversions.

🎯Definition and Purpose

The Deals Updater in the AIO system is a feature that enables users to modify the amounts of Payout and Revenue on already finalized conversions. Its primary intention is to provide the agility needed when new agreements or renegotiations affect prior conversions. By acting as a bridge between past agreements and new arrangements, it ensures seamless continuity in records and financial consistency.

⛽Functionalities of Deals Updater

The Deals Updater, while seemingly simple, provides robust functionalities tailored to meet the varying needs of media buyers:

1. Retroactive Agreement Adjustments:

• Description: Users can modify existing conversion values when a new agreement that affects past conversions is in place.
• Usage: Applicable in scenarios where, for instance, a deal is agreed upon on a Thursday, but it covers conversions starting from the prior Monday. The tool allows for historical data adjustment to reflect this new agreement.

2. Selective Conversion Alterations: