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The AIO system's "Flows" section manages traffic direction across campaigns. Flows optimizes traffic (with functionalities like direct links, one-step forms, two-step forms, and redirects) and increases campaign efficiency and effectiveness.

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Table of Contents:

🚶Introduction

The AIO media buying system has a key component named "Flows" that manages the direction of traffic across numerous campaigns. By using the "Flows" capabilities, media buyers can improve campaign efficiency and achieve the best results.

🎯Definition and Purpose

In the AIO system, a "Flow" is like a roadmap for guiding traffic. It sets a clear and simple path from where the traffic begins to where it should end up. It’s main goal is to ensure that the traffic goes exactly where it's supposed to, without any confusion. This ensures that everything runs smoothly and efficiently.

📐Functionalities of Flows

Customers are provided with the flexibility to customize behavior and path of each flow.

1. Direct Links:
   • Description: The traffic is delivered directly to the advertiser.
   • Usage: Suitable for campaigns when media buyers need to send traffic from sources to destinations without any intermediate steps.
2. One Step Form:
   • Description: The form of registration when potential customers could fill all necessary personal data in one window before reaching the final destination.
   • Usage: Suitable for campaigns when media buyers want to collect personal data before the target page.
3. Two Step Form:
   • Description: The registration form allows potential customers to fill in all necessary personal data in two steps before reaching the final destination. The first step collects information about the first name, last name, and e-mail, while the second one gathers details about the phone number and password. All required data can be adjusted based on specific needs.
   • Usage: Suitable for campaigns when media buyers want to collect personal data before the target page.
4. Redirect:
   • Description: The traffic is delivered to a different URL or resource and after that redirected to the final page.
   • Usage: Suitable for campaigns when media buyers want to provide an additional information before landing customers to the target page.

🙆‍♀️Conclusion