📖Reading­ ­time: 3 min

<aside> 🛗 Trackers analyze traffic and optimize ad campaigns. Postbacks notify systems of conversions in real time. Together, they provide detailed campaign insights. Accurate data transmission, like unique IDs and payouts, ensures efficiency and clarity.

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🔖Table of Contents:

✍️Introduction

The biggest challenge a business faces is driving **traffic** in the right direction and converting it into meaningful conversions. After all, traffic is not just numbers, it is potential customers taking the desired action, such as making a purchase.

Achieving this goal requires a careful approach, which is where trackers and **postbacks** come in.

👀Trackers

Trackers are specialized systems that allow you to track traffic from advertising sources to advertising venues. They not only read data about **visitors** and their actions, but also analyze it so that advertisers can optimize their campaigns. 🙌

📡The Main Functions of Trackers Are

  1. **Traffic analysis**: Identify traffic sources, geographic source, devices used and many other parameters.
  2. Target Definition: Tracking the change in the visitor's state that has achieved.
  3. A/B testing: Allows you to test different versions of advertising materials to determine the most effective ones.

🔂Postback and How It Interacts With Trackers

As mentioned above, **postbacks** is a feedback mechanism between systems. In the context of trackers, **postbacks** is used to send information about conversions from a system to a source system.